Lupievents – Responsive Blog
Responsive Website (2024)
A content-driven blog designed for Lupievents to improve discoverability, promote upcoming events, and deliver targeted event-related advertising
Project Overview
As Lupievents evolved its ticketing platform, the team recognized the need for a strategic blog to enhance visibility, improve SEO rankings, and create a more robust content ecosystem. I was tasked with designing a responsive blog website that is visually aligned with the Lupievents brand and optimized for performance across devices.
The blog serves a dual purpose:
- Promote articles related to upcoming or past events, and
- Provide relevant advertising space tailored to the entertainment and event industry—avoiding generic, off-topic ads that could disengage users.
Role: Lead UX Designer
Project Duration: Oct 2024 – Nov 2024
Main Tool:
Additional Tools:
Reflection
Designing the Lupievents blog showcased how content and commerce can complement each other when executed with purpose. This project allowed me to focus on the intersection of storytelling and conversion, crafting a digital space that supports both discovery and engagement. The result is more than just a blog—it's a strategic growth channel that strengthens the Lupievents brand over time.